This ebook documents the results of the 2011 World Conference on Mass Customization, Personalization, and Co-Creation (MCPC 2011), hosted in November 2011 by the Haas School of Business at UC Berkeley.
It contains an overview of all presentations, and includes an access code to more than 2500 pages of materials, including all conference presentation slide sets, videos of all presentations of the business seminar, and many full-text papers.
For a more detailed preview of the content and the material, head to www.mcpc2011.com
Available in ePub for Adobe Digital Editions Format
