Hardcover. This book is a daring challenge to the business community. Gone are the top-down, command and control messages that held sway through the 20th Century. In are a raft of new techniques that start with listening, responding and action that set the scene for a continuing and evolving dialog about brands, experience, business and community.
Lulu Staff has been notified of a possible violation of the terms of our Membership Agreement. Our agents will determine if the content reported is inappropriate or not based on the guidelines provided and will then take action where needed.
Thank you for notifying us. We will email you with the results and/or actions taken as a result of the investigation if you chose to receive confirmation.