Like it or not, we live in the age of annoyance. Technology, electronic communications, gadgets, airline travel - as it all gets easier, it also seems to get exponentially more annoying. Annoyance is described as an unpleasant mental state that can lead to emotions such as frustration and anger. Sound familiar? When was the last time you yelled at your "stupid computer" or got frustrated that your smartphone could not find a signal? The Age of Annoyance is designed to help people make sense of the crazy world we now live in and better understand why we seem to lose control so easily when dealing with technology.
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By Morgan Siem
Mar 22, 2012
This book is full of insights - both those that are helpful for marketers and those that are just general good-to-knows. Gavin does a nice job of introducing data and facts in a witty way, with plenty of fuel for a good laugh while you read.
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