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The branding of business

eBook (PDF), 289 Pages
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Price: $5.00
The Branding of Business. A history of business and the brands that made history. From early Europe, to the age of exploration, to the 20th century when business and brands spread around the world - to the new 21st century, this book documents many of the amazing changes that have taken place. The book covers many industries and products - everything from transport - sea, road, rail, air to communication, banking, tobacco, liquor, insurance, health, retailing, manufacturing, construction, slow food, fast food and a whole lot more. It also asks the important questions relating to current day business. Does invention still play a part? Is big business the way of the future? Where will globalisation take us? Currently the world faces many issues - aids, bird flu, polar meltdown, climate change,financial crisis, terrorism. All of these problems affect business and brands. Perhaps by better understanding the past, we may well better understand the future.
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Product Details

Publisher
geoff stuart
Published
November 4, 2011
Language
English
Pages
289
File Format
PDF
File Size
1.25 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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