The branding of business

eBook (PDF), 289 Pages
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Price: $5.00
The Branding of Business. A history of business and the brands that made history. From early Europe, to the age of exploration, to the 20th century when business and brands spread around the world - to the new 21st century, this book documents many of the amazing changes that have taken place. The book covers many industries and products - everything from transport - sea, road, rail, air to communication, banking, tobacco, liquor, insurance, health, retailing, manufacturing, construction, slow food, fast food and a whole lot more. It also asks the important questions relating to current day business. Does invention still play a part? Is big business the way of the future? Where will globalisation take us? Currently the world faces many issues - aids, bird flu, polar meltdown, climate change,financial crisis, terrorism. All of these problems affect business and brands. Perhaps by better understanding the past, we may well better understand the future.
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Product Details

geoff stuart
November 4, 2011
File Format
File Size
1.25 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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