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Friction is Fiction: The Future of Content, Media & Business (Black & White Edition)

eBook (PDF), 172 Pages
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Futurist and Thought-Leader Gerd Leonhard (www.mediafuturist.com) shares his thoughts on the Future of Content, Media and Business. 'Friction is Fiction' presents a constantly updated compilation of Gerd's best essays, writings and most popular blog posts. The central meme is that the Internet has completely disrupted the traditional notion of generating higher income by simply taking advantage of possible friction points and hurdles within transactions or business processes, i.e. by controlling the 'people formerly known as consumers'. The Future is all about winning the trust, and turning attention into revenues. This is the low-cost, black & white version of the book - if you want the full-color version please go to http://gerd.fm/cmrfB1
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Product Details

Edition
4nd Edition (black & white)
Publisher
Gerd Leonhard
Published
September 30, 2011
Language
English
Pages
172
File Format
PDF
File Size
44.4 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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