A core aspect of design practice is the use of prototyping. Where most books explore how to make them, this book looks at how to use them, and bring them to life. It is aimed at designers or design managers, and also for anyone who is responsible for creating new products and services within their company or organisation. It helps situate prototyping as an effective way of working, shows how prototypes are used in current design practice, and how to get the best out of them with people inside the company and with users. Examples from some of the best designers around the world show why prototyping is critical to successful new product and service development.
Details
- Publication Date
- Jun 26, 2010
- Language
- English
- ISBN
- 9781446131428
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Gill Wildman, By (author): Nick Durrant
Specifications
- Pages
- 58
- Binding
- Perfect Bound
- Interior Color
- Color
- Dimensions
- A5 (5.83 x 8.27 in / 148 x 210 mm)