A guide and reference book from the Colorword series.
This book is for anyone who has to write – press releases, employee communication, public relations, customer relations and communication, CRM, even job postings. It is for people who want to communicate more effectively with colleagues, superiors, clients and even friends. And for those who are frustrated with communication difficulties between departments or colleagues, who feels that they are “speaking another language.” Lastly it is for “big picture” people, those responsible for Corporate Identity and Image.
The Effective and Successful Strategy for
Excellent Communication, Professional Style,
Pleasant Climate and Attractive Words.
How to create resonant and spot-on communications
with the help of seven famous suggestions and four color dimensions.
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By Holger E. Metzger
Feb 1, 2012
A useful guide that helps you "color" your communication and make it more effective. Working across various product and service segments and in multi-cultural markets, with a variety of different brands, companies, departments, and people, we frequently encounter challenges of identifying consistent and unifying patterns of communication. This applies to both written and verbal communication, and this book helps the reader to detect such patterns that span across different people and behavior in larger groups and organizations. It offers simple and relevant tools to create better communication that then resonate more effectively with the intended audience.
