A fascinating look at the
predictable patterns behind trends
It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about?
It’s all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik Vejlgaard reveals this startling truth: there are actually predictable patterns behind every trend.
Vejlgaard builds a captivating body of evidence that proves anyone can recognize an emerging trend, evaluate it, and make predictions as it follows its course.
Includes business cases and easy-to-follow trendspotting guidelines.
Details
- Publication Date
- Oct 2, 2012
- Language
- English
- ISBN
- 9781939235046
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Henrik Vejlgaard
Specifications
- Pages
- 275
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Trade (6 x 9 in / 152 x 229 mm)