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Target Marketing: It's a Jungle Out There

eBook (ePub)
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Price: $4.99
Products and services have to find customers in a fiercely competitive market. Large corporations have large advertising budgets and big marketing teams but small businesses may only have a small budget and they have to be a bit more imaginative. It's not just a matter of cost however, but of results and the recent trend for gorilla marketing is proving successful in many cases. Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.
Available in ePub Format

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Product Details

ISBN
9781300046202
Published
March 14, 2013
Language
English
File Format
ePub
File Size
272.08 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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