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Guidelines for Evaluation of an Advertisement

eBook (PDF), 5 Pages
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Price: $5.99
The basic guidelines for evaluating creative output include such elements as making sure the ad is consistent with both the advertising and marketing objectives that it is appropriate to the media in which it is placed, etc. Find a print advertisement from a newspaper or magazine that does NOT perform well when measured against these guidelines. Discuss each of the criteria for evaluating creative and why your ad comes up short. Be sure to attach the ad to your exam.
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Product Details

Published
May 30, 2013
Language
English
Pages
5
File Format
PDF
File Size
652.42 KB
Product ID
21044659

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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