"The concept of Ideal Power Idea as discussed in class is from the Universal Advertising standards developed by former D’Arcy, Masius Benton & Bowles agency. The agency developed these five standards to guide its creative efforts and help achieve superior creative work. Why is the Power Idea so effective for branding? Select any ad campaign and describe how each of the five elements is at work for the campaign.
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Details
- Publication Date
- May 30, 2013
- Language
- English
- Category
- Education & Language
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): Homework Help Classof1
Specifications
- Format