The Engine of TV - International edition

There are many books on TV for the person who wants the "Big Picture", but they are all Western, and come from the developed nation point of view. This unique book gives a comprehensive overview of how broadcast television works in a developing world country. Moreover this book is up-to-date - including the digital multi-channel environment, and how television integrates with social media. You will find the basics of audience psychology and research; developing concepts; income streams in a digital multi-channel environment; the "Long Tail"; scheduling and how low cost production is the way forward. Written for second-language English, The Engine of Television is ideal for use in film schools and universities to give students a feel for television business concepts.