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The Engine of TV - Southern African Edition

ByHoward Thomas

This unique book gives a comprehensive overview of how broadcast television works in a developing world country. There are many books on TV for the person who wants the "Big Picture", but they are all Western, and come from the developed nation point of view. Moreover this book is up-to-date - including the digital multi-channel environment, and how television integrates with social media. You will find the basics of audience psychology and research; developing concepts; income streams in a digital multi-channel environment; the "Long Tail"; scheduling and how low cost production is the way forward. Written for second-language English, The Engine of Television is ideal for use in film schools and universities to give students a feel for television business concepts.

Details

Publication Date
Feb 20, 2013
Language
English
Category
Entertainment
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): Howard Thomas

Specifications

Format
PDF

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