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Profiles of Attitudes Toward Healthcare: Psychographic Segmentation

eBook (PDF), 25 Pages
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Price: $39.99
This paper is a published version of the original unpublished master's thesis manuscript, "Profiles of Attitudes Toward Healthcare: Psychographic Segmentation," by Frederick Navarro. This research, conducted in 1988-89, was the first large scale study designed to test for the existence of healthcare consumers psychographic segments defined by health psycho-social factors, and confirm their existence across geographic regions of the United States. The results of this research are still applied today over 30 years later under the product name, "Patterns of Adapting to Health (PATH)", and is a testament to the rigor and validation steps applied. This paper is validly called the "birth certificate" of the Patterns of Adapting to Health (PATH) system.
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Product Details

ISBN
9781365678172
Edition
First Edition
Publisher
PATH Institute Corporation
Published
January 12, 2017
Language
English
Pages
25
File Format
PDF
File Size
1.55 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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