The Leaky Funnel: Earn More Customers By Aligning Sales & Marketing to the Way Businesses Buy

eBook (ePub)
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Price: $9.95
Get Sales and Marketing on the same page. Leading B2B marketers at IBM, Cisco, SAP, CA and Oracle apply the ideas in this book every day to earn more customers and to nurture and recycle those not ready to buy right now. Sue Hunt is the new CEO of fictional company HardBits, and 'The Leaky Funnel' is the story of Sue’s journey as she leads her team to uncover and then remove the roadblocks that prevent HardBits from earning new customers. The metaphor of the funnel has been used by sales management for many years, yet the idea of a funnel that leaks is a twist - if an obvious one. Likewise, The Leaky Funnel draws on both established practice and genuine departure.
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Product Details

Second Edition
January 23, 2013
File Format
File Size
5.24 MB

Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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