Social media handbook

This handbook is designed for utilities that want to get started with social media and for utilities that wish to enhance their use of social media. The handbook includes: top 10 steps to get started, mitigating the risks, achieving results, engaging customers (utility success stories) and a case study from a utility social media pilot project. It also includes tips and cautions at each stage of social media platform roll-out. IndEco developed the Social Media Handbook using information from background research and interviews with a total of 16 electricity utilities—nine from Ontario and one from British Columbia, Canada, and six from the United States. IndEco talked to utilities using social media to find out why and how they’re using them, and to utilities not using social media to find out what they needed to get started. This research was funded by the LDC Tomorrow Fund, part of the Electricity Distributor's Association of Ontario, Canada.