Do you want to be a player in the world of non-profit online colleges? Or do you want to sit on the sidelines watching student after student march past your college and the revenue stream that they bring with them flow to some other non-profit online college? If you want to be a player, this book is for you. Learn how to maximize one of your most important assets—your team of enrollment counselors. Learn how to select them and give them the training and resources they need to succeed. Learn how to choose and target your academic programs for your local market. Learn how to conduct an effective telephone interview with prospects, letting them know that you care about them and their academic future. Learn how to turn leads into applications and applications into enrollments as well as how to retain new students. After reading this book, you will know that you truly can change a life—even several lives. That’s what it’s about. It’s all about the students.
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