Fannie Mae's Accounting Scandal: An Analysis of its Public Relations Crisis

eBook (PDF), 6 Pages
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Price: $2.95
Fannie Mae's accounting scandal (especially in the light of the recent economic turmoil due to the bailout controversy.) is an example of a company unprepared to deal with a corporate pr crisis. Additionally the This case study provides a good overview of how the accounting crisis. happened, what wrong, some suggestions to manage a pr crisis more effectively, and how the media reacted to it. This analysis is useful given the controversy in which former Fannie Mae CEO Franklin Raines is embroiled. This book is written by a Fordham MBA studnet
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Product Details

Lake Publisher
February 15, 2008
File Format
File Size
136.97 KB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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