This e-book provides a comprehensive analysis of Jet Blue's company strategy including SWOT analysis, corporate culture analytics, selection and motivation of key company executives, company strategy and implementation.
Written by 5 Fordham MBA Management students
Details
- Publication Date
- Feb 21, 2008
- Language
- English
- ISBN
- 9781794897267
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): James McClellan
Specifications
- Format