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ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING AND MARKETING MANAGEMENT

ByJames Seligman

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OBJECTIVES The book objectives provide a full delivery of information on the fields of artificial intelligence (AI) and machine learning (ML) to educators, students and practitioners of marketing. By explaining AI and ML terminology and its applications including marketing, the book is designed to inform and educate. Marketing use of AI and ML has exploded in recent decades as marketers have seen the considerable benefits of these two technologies. It is understood and explained that AI deals with ‘Intelligent behaviour’ by machines rather than natural intelligence found in humans and animals, it is the machine mimicking ‘ cognitive functions’ that humans associate with the mind in learning, expression and problem solving and much more.

Details

Publication Date
Sep 20, 2018
Language
English
ISBN
9780244417826
Category
Business & Economics
Copyright
All Rights Reserved - Standard Copyright License
Contributors
By (author): James Seligman

Specifications

Pages
318
Binding
Perfect Bound
Interior Color
Black & White
Dimensions
A5 (5.83 x 8.27 in / 148 x 210 mm)

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