Shop

Artificial Intelligence - Machine Learning and Marketing Management

eBook (ePub)
This item has not been rated yet
Price: $9.12
Artificial intelligence covers a broad scope of methods and mainly Artificial Neural Networks, Fuzzy Logic and Genetic Algorithms. Their applications have widely used in the production industry and the past decade especially in the field of finance. It is not until recent decades that AI and ML have entered other business related spheres and the number of publications points in this direction. However, the main criticism of these methods has been their high computational complexity and often the difficulty understanding AI and ML by marketing professionals as compared to industrial engineers, finance IT professionals familiar with this technology. Their widespread use throughout marketing, including international marketing has not yet been adequately addressed in textbooks. This book endeavours to enlighten marketing educators, students and practitioners to the fields of AI and ML concepts, practices demonstrating the theory and practice of the areas in the marketing context.
Available in ePub Format

Ratings & Reviews

Log in to review this item
There are no reviews for the current version of this product
Refreshing...
There are no reviews for previous versions of this product
Refreshing...

Product Details

ISBN
9780244717858
Edition
One
Published
November 9, 2018
Language
English
File Format
ePub
File Size
792.78 KB
Product ID
23866177

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?

Keywords

Listed In

More From James Seligman