Web Analytics 100 Success Secrets: Make It Easy to Improve Your Results Online. Strengthen Your Marketing Initiatives, and Create Higher Converting Websites

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Price: $8.99
Turn online data into wisdom - This book describes in an absorbing and insightful way the most important topics for a Web Analyst or any professional related to the management of a website. Topics covered include: basic terminology, tool selection/implementation, online segmentation, conversion rates improvement, competitive analysis, and many others. The book is indispensable to those who want to understand and practice the art and science of web analytics. It is organized in a very friendly way, turning the reading into a pleasant break amid the rush of day-to-day duties; like a challenging conversation. It is rich in examples, facilitating the understanding of the `what', `how', and `why' of online measurement strategies. This book is Accessible and Marketing Driven, it goes beyond how to better read analytics dashboards. The book is easy to read, full of practical application, and one that will be bookmarked and referenced often.
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Product Details

March 13, 2013
File Format
File Size
1.79 MB

Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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