Marketing. What works? What doesn't?
Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights.
All trialed and tested in the real world. Short-cut all the experimentation in one go.
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By Jim Scott
Sep 28, 2010
Having read this book following a recommendation I can say I was surprised at the honest and forthright nature of the advice it contains. I have a low tolerance for waffle and long winded explanations of theory and this book gave me everything I wanted in short (A paragraph in some instances) summaries. It is also neatly categorised into areas such as; Design, Writing Copy, Agencies etc making it ideal for the busy person who wants to dip in and out of a book rather than reading it from cover to cover. On the whole, the advice is pragmatic, considered and smacks of experience gained rather than theory retained!
These three reviews are taken from Amazon---4.0 out of 5 stars Very helpful, 28 Aug 2010---By Linda --- This book is really helpful for improving your marketing campaigns. The best bit about it is that it's not a hard slog to read. You can dip in and out of it with ease, and because it's broken down into logical sections - copywriting, customer insights, events, email, and so on - if you're looking for instant inspiration it's ideal. Highly recommended.---------------Worth buying., 27 Aug 2010---By Guy Donathy---Working in the marketing department of a FTSE 100 company I struggle to find the time to read what I would class as "academic" marketing books - they're generally at least an inch thick, far too wordy and I find them incredibly boring. If you're looking for a book which has practical use for those working (or wanting to work) in marketing then this gets my vote. It's easy to read, easy to carry around with you and it's full of useful tips. I found five minutes... More > reading the book very useful when preparing for a recent event.---------------A really accessible guide for real marketing people, 26 Aug 2010---By Rebecca J. Leigh---There are heaps of great books written on marketing yet most of them take one of two routes. Either it's a distillation of case studies from Dell, Avis and Walmart or a series of strategies purloined from the pages of the Havard Business Review. This book doesn't do either of those things. The author offers hardly any 'high church' marketing at all. Rather, it offers some very practical tips on making your campaigns work harder. Some of the tips won't surprise you, others might. Either way, this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional.< Less
This book is a welcome change when compared to most marketing literature. It can be daunting trying to find the key learnings in large, text heavy books stretching for hundreds of pages. 555 Quick 'n' Dirty Marketing Tips is different, if you're currently undertaking a project; email, direct mail, organising an event, writing copy etc this book will definitely help. It's value come through easy accesibility and a common sense approach to what you need to know. Unlike many books this has practical value in the workplace and I would recommend it to anyone in marketing, no matter what their level experience. G Donathy Marketing Executive
This is one the easiest marketing books to read; if you need to set up an event, write a bit of copy or put together an email campaign, it is all there! Great tips! A dip in and out book, get the info and get on with the job! I would recommend this book to those people just started in business, this book take's the mystery out of the science of marketing!
