Practical, down-to-earth marketing advice that works
Paperback, 151 Pages
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Marketing. What works? What doesn't? Find out in this down-to-earth guide covering planning, copywriting, design, event management, data, sales, email, the Internet, and Insights. All trialed and tested in the real world. Short-cut all the experimentation in one go.
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Apr 19, 2011Please note: This book is a revised and renamed version of '555 Quick & Dirty Marketing Tips' 5.0 out of 5 stars Everything you need!, 5 Nov 2010 This review is from: 555 Quick n Dirty Marketing Tips (Paperback) If you are attending marketing exhibitions or just want an overview of marketing do's and don'ts this book is exactly what you need. A great read that has given me some great tips for up and coming marketing events. Would recommend to anyone in the marketing industry. 5.0 out of 5 stars A real find!, 5 Nov 2010 By Nicole M - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Paperback) Having recently started in a Marketing Executive role with a large established company, and with only a little marketing background I was looking for a book which was informative, easy to use and most importantly relevant to my daily work. I found this book just that and much easier to engage with than the thick marketing 'textbooks' which i used at University. I can... More > easily dip in and out of this book whenever I need to and have picked up some excellent tips which will undoubtedly help me throughout my marketing career. 5.0 out of 5 stars Sharp,intelligent,insightful marketing information, 12 Oct 2010 By pussygalore - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Paperback) The best advice you can get on marketing in a quick flick read! Forget the degree or the MBA, learn all you need to know about marketing dip in and out, of this book. It is all common sense but only if you read this book! 4.0 out of 5 stars Great book, 8 Oct 2010 By Joanne Waddell - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Paperback) Great book to dip in & out of when needed. Helpful tips and straight to the point. 5.0 out of 5 stars Little gems of information, 28 Sep 2010 By Geordie "Geordie" (Newcastle, UK) - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Paperback) Having read this book following a recommendation I can say I was surprised at the honest and forthright nature of the advice it contains. I have a low tolerance for waffle and long winded explanations of theory and this book gave me everything I wanted in short (A paragraph in some instances) summaries. It is also neatly categorised into areas such as; Design, Writing Copy, Agencies etc making it ideal for the busy person who wants to dip in and out of a book rather than reading it from cover to cover. On the whole, the advice is pragmatic, considered and smacks of experience gained rather than theory retained! 5.0 out of 5 stars A must read and a book for real marketing, 31 Aug 2010 By Mel C - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Kindle Edition) Being quite new to the world of maketing I found this book extreamly useful. I've been studying for a marketing qualification and most of the books I've come accross are lengthly and sometimes the content is unrealistic for 'real' marketing in the work place. This book is quite the opposite, its informative, relevant to day to day marketing and full of brilliant tips that actually work! 4.0 out of 5 stars Very helpful, 28 Aug 2010 By Linda - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Kindle Edition) This book is really helpful for improving your marketing campaigns. The best bit about it is that it's not a hard slog to read. You can dip in and out of it with ease, and because it's broken down into logical sections - copywriting, customer insights, events, email, and so on - if you're looking for instant inspiration it's ideal. Highly recommended. 5.0 out of 5 stars Worth buying., 27 Aug 2010 By Guy Donathy - See all my reviews This review is from: 555 Quick n Dirty Marketing Tips (Paperback) Working in the marketing department of a FTSE 100 company I struggle to find the time to read what I would class as "academic" marketing books - they're generally at least an inch thick, far too wordy and I find them incredibly boring. If you're looking for a book which has practical use for those working (or wanting to work) in marketing then this gets my vote. It's easy to read, easy to carry around with you and it's full of useful tips. I found five minutes reading the book very useful when preparing for a recent event. 4.0 out of 5 stars A really accessible guide for real marketing people, 26 Aug 2010 By Rebecca J. Leigh - See all my reviews (REAL NAME) This review is from: 555 Quick n Dirty Marketing Tips (Kindle Edition) There are heaps of great books written on marketing yet most of them take one of two routes. Either it's a distillation of case studies from Dell, Avis and Walmart or a series of strategies purloined from the pages of the Havard Business Review. This book doesn't do either of those things. The author offers hardly any 'high church' marketing at all. Rather, it offers some very practical tips on making your campaigns work harder. Some of the tips won't surprise you, others might. Either way, this book is an unapologetic collection of some great marketing insights from a seasoned marketing professional.< Less
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- Jason D C Sullock (Standard Copyright License)
- 2nd Edition
- April 29, 2011
- Perfect-bound Paperback
- Interior Ink
- Black & white
- 0.38 lbs.
- Dimensions (inches)
- 4.25 wide x 6.88 tall
- Product ID
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