The New Science of Music Promotion
Hardcover, 163 Pages
Prints in 3-5 business days
The New Science of Music Promotion is not the traditional marketing book for music as it provides unique insights on how to concretely leverage information analysis to focus music promotion. The power of information and its application to marketing (information-driven marketing) has been proven again and again to be very powerful approaches. In the current music market, if artists or music businesses want to succeed, they have to integrate those business best practices into their music promotion. Based on his work with numerous clients in the music industry, Jean Marc Rejaud, founder of Focus Marketing, explains what information-driven marketing really is, its business impact and how it successfully applies to music promotion. This DIY manual shows, with real music examples and simple applications, how to best leverage information to focus your limited resources on your proven top fans target and your most effective music promotion activities, for real business traction.
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Jun 21, 2006"The New Science of Music Promotion" "Things fall through the cracks without focus. Resources are spread too thin by trying to do too much ." Darren Feldman - Director of Direct Marketing & Promotions - Guitar Center, Inc. "A musical artist would be crazy not to consider the principles behind Focus Marketing." DAX - Independent artist "Jean Marc Rejaud from Focus Marketing brings a unique set of tools and know-how to help focus my efforts and career." Drew Yowell – Songwriter “Focus Marketing is the ultimate partner to deliver new revenue streams and focus on the bottom line for the music industry” JP Bommel – Strategic consultant Digital Media -Formally VP Marketing International BMG, Sony & EMI “Jean Marc and his company provides a sense of business focus and discipline which will definitively help us achieve our goals more efficiently and more quickly” Paul Ewing – MackAvenue Records – Formally VP and Regional Director Warner... More > Music SE Asia “Without the integration of useful information from Focus Marketing, I would have certainly made some bad choices or I would have tried to do too much” Tricia Greenwood - Independent artist “I am highly confident that thanks to Focus Marketing, we will focus on the right opportunities in a disciplined way” Alton Greenwood - CEO Push Records "I am impressed with Jean Marc s ability to apply best business practices to building the careers of music artists. His application of the 80/20 marketing principle is something that artists at every level can benefit from." Jim Alderdice - Ikon Artists Management - President "Jean Marc Rejaud, Focus marketing are true professionals. I came to Focus Marketing lacking a direction and a plan to move forward successfully in my business. Jean Marc helps you navigate through your shortfalls to produce a working plan of attack. Through the Focus Marketing process, Jean Marc and I developed a plan that I'm excited to implement and see the results." Bob Van Akkeren - Lake Effect Records "If you are looking for the best in music data marketing services…I highly recommend FOCUS MARKETING. We brought to them a very difficult project in that our target market was very immature and had very limited data available. However, FOCUS MARKETING was up for the challenge! They not only provided us with the data confirmation our business concept was on the mark, but they also created for us a killer business plan that painted a clear picture of our project possibilities for interested investors and ourselves. Another bonus in working with them is the processes they use and the insight they have on the music business and marketing. It taught me many new things as well as spawned new ideas and creativity for my business. I would advise anyone in the business of music (including artists) to invest in the services of FOCUS MARKETING right away! Information is power!" Hazel Nieves-President - MyMusicMission - President< Less
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- Standard Copyright License
- Jean Marc Rejaud
- July 11, 2006
- Hardcover (dust-jacket)
- Interior Ink
- Black & white
- 0.67 lbs.
- Dimensions (inches)
- 6 wide x 9 tall
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