The Most Powerful Weapon in Your Marketing Arsenal: The B2B Telemarketer's Handbook

eBook (ePub)
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Price: $9.99
If you sell in the B2B market, the telephone is the most powerful weapon in your marketing arsenal. The problem is that very few people know how to use it effectively. Salespeople don't have time for cold calling, and they dislike rejection. But most telemarketers are more fit for interrupting your dinner than getting an appointment with a CXO. But "The Most Powerful Weapon in Your Marketing Arsenal" will teach you everything you need to know to generate highly qualified sales leads and appointments with decision makers who need your products and services, and who want to talk with you about how you can help - quickly, inexpensively and painlessly. With no gimmicks, and no "tricks of the trade, "The Most Powerful Weapon in Your Marketing Arsenal" will give you the effective, professional and easy-to-implement solution to getting in the door, and making sales happen.
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Product Details

Third Edition
March 13, 2013
File Format
File Size
1.73 MB
Product ID

Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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