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An indispensable guide for marketing a small business. This book covers an almost mind-boggling range of promotional ideas, yet remains a quick and easy read.
Fat-Free Marketing is about a lean style of marketing. A style which has no waste.
It gives an overview of a wide range of marketing and self-promotion techniques. The book also throws out literally HUNDREDS of ideas and examples for using those techniques.
You're guaranteed to come away with some valuable ideas.