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OTREC-RR-10-08

eBook (PDF), 76 Pages
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This research examines the use of individualized marketing as a transportation demand management (TDM) strategy, using the City of Portland’s SmartTrips program. This research has two specific aims: (1) to evaluate whether the benefits of these individualized marketing programs continue to at least one year after the project ends; and (2) to examine whether the theory of planned behavior (TPB) can help explain the behavior changes identified. Surveys of residents conducted one or two years after the original program found that the share of daily trips made driving alone, walking, and bicycling were comparable to that found in the previous follow-up surveys.
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Product Details

Publisher
OTREC
Published
September 29, 2011
Language
English
Pages
76
File Format
PDF
File Size
775.53 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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