CenterBrain Thinking...A practical guide to positioning your brand, product or service

eBook (ePub)
(1 Ratings)
Price: $9.95
Being able to access both sides of his brain to simultaneously apply strategic and creative thinking was the way Jim Ebel positioned himself when he broke away from his corporate job, and went out on his own as one of America's first positioning and branding consultants. Now, 20 years later, having launched over 170 new brands, products and services that today generate nearly $4 billion dollars in annual sales for his clients, Ebel lets you in on his secrets for creating positioning and branding success. In plain talk he leads you through a process that teaches you how to recognize a good idea using a simple 5-step method, how to develop positioning that meets the Three T's test, how to predict how big your idea will be using simple arithmetic, and how to launch your idea using inexpensive and often forgotten marketing tactics. He uses real-world examples from his actual experience. This book is written for the Chief Marketing Officer and the Small Business Owner. Makes a wonderful... More > textbook.< Less
Available in ePub Format

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  • By twilson993atgmaildotcom
    Jun 14, 2010
    This guide is excellent for someone with limited marketing knowledge and for those "experts" who think they know it all. I've been in marketing for 34 years - at Colgate in NY and as President of 2 of Kimberly-Clarks largest global business sectors. Some might say I'm an expert - but I'm still wrong more than half the time. That's why I appreciate Jim Ebel's book. He is a veteran of positioning and his life long learning is shared in his guide. There are quite a few secrets that I've not seen in any other book on positioning, let alone marketing. You read this on a plane ride and you hit the ground running with a new way to think about your brand or business. I highly recommend CenterBrain Thinking.
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Product Details

First Edition
June 14, 2010
File Format
File Size
1.26 MB
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Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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