About the Survey
This research is designed to help us understand current content marketing practices as well as trends that will lead to marketing success. The research can be used to benchmark your organization against others, as well as help you build your business case to justify the value of content marketing to senior management.
Available in PDF for Adobe Digital Editions Format
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By Suzanne Cohen
May 5, 2011
This topical research has been extremely helpful to Constar as we craft our content management strategy. The insights on what is most effective, and even more importantly, what is not will maximize the effectiveness of the finite time and funds that are allocated to our marketing communications plan.