Entrepreneurial Youth

eBook (PDF), 68 Pages
(1 Ratings)
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  • By robbie sweeny
    Oct 15, 2009
    "Review of "Entrepreneurial Youth"" Jo Castle’s book “Entrepreneurial Youth” is a response to the negative representation of youth culture that is portrayed in the media,by focusing primarily on the positive business achievements of young people. This is an interesting concept, as youth culture is rarely, if ever, seen by the media to be an entrepreneurial entity, one of which contributes to society and breaks the prefabricated mould of which the media have placed upon them. The book features three companies: Brewdog, which is a brewery. The international league of adventurists, which organizes car rallies. And Superjam, A jam manufacturer. The book is presented in a very light hearted, fun series of images which is set in order, featuring a total of 68 pages in 9”x7”, this presentation is unexpected from a book set around businesses. The layout of the book features a variety of styles, including, montage, snap shots, commercial shots of products and also... More > landscapes. This is interspersed with quotes from the various participants and also information about the companies they represent. As most of the book is quite colorful, there is a nice contrast with the simplicity of the pages featuring text, as the text itself is plain black with a white background, this also acts a good divider between the images. One criticism I would have would be that a few of the images appear to be quite pixilated, which detracts from the overall professionalism of the book, but aside from that this I found “Entrepreneurial Youth” to be an interesting insight into a world of which I knew nothing of. This book goes along way in challenging the stereotypes of which we all have of youth culture and shows us a section of society which some may doubt even exists.< Less
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Product Details

Jo Castle
November 2, 2011
File Format
File Size
269.22 MB

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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