Encore! Encore!: Seniors (50 Plus) as Entrepreneurs: Their Time Has Come
Seniors (50 plus) are in a financial dilemma. Will they finally achieve social and political power? Will they take on the persona of past generations defined as being unimportant, invisible, politically weak, socially discountable, and economically insignificant? I wrote this book to sound the alarm and find a business model that could help seniors regain control of hard-earned financial resources and live the dream of an active, creative, and prosperous retirement life.