Marketing Smart

eBook (PDF), 280 Pages
(4 Ratings)
Price: $9.95
Marketing Smart is a collection of quick, easy-to-read tips on how Challenger Brands can improve their branding, advertising and digital marketing efforts. Written by marketing guru John Gumas, Marketing Smart collects years of proven Challenger Brand techniques, industry insight and practical advice that you can put to use for your company right away. Take on better-resourced competitors — and win — by Marketing Smart!
Available in PDF Format

Ratings & Reviews

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Lulu Sales Rank: 301912
4 People Reviewed This Product
  • By rebecca favero
    Oct 20, 2010
    Marketing books are usually very theoretical and academic, but Marketing Smart is absolutely the opposite. It is pragmatic, easy to ready, straight to the point and well-written. I think it would make great complementary literature in college marketing classes.
  • By Pat Demiris
    Oct 12, 2010
    Insightful and provides an excellent foundation of what's needed to succeed in outwitting and conquering the competition. Guides you with proven methods of thinking strategically and not just in the conventional mindset of marketing.
  • By Del Esparza
    Sep 11, 2010
    John's acumen on marketing, in particular challenge brand marketing, is evident throughout this book. A great read and one that offers guidance for any marketing professional. A must read.
  • By drew
    Sep 3, 2010
    Straight-forward, pragmatic and actionable! Buy this book and be prepared to dog-ear, highlight and nod your head as you read. John Gumas has served up more marketing smart than any one business could use in a year!
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Product Details

First Edition
Gumas Advertising
September 28, 2011
File Format
File Size
3.92 MB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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