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Lulu Sales Rank: 24455
4 People Reviewed This Product
  • By rebecca favero
    Oct 20, 2010
    Marketing books are usually very theoretical and academic, but Marketing Smart is absolutely the opposite. It is pragmatic, easy to ready, straight to the point and well-written. I think it would make great complementary literature in college marketing classes.
  • By Pat Demiris
    Oct 12, 2010
    Insightful and provides an excellent foundation of what's needed to succeed in outwitting and conquering the competition. Guides you with proven methods of thinking strategically and not just in the conventional mindset of marketing.
  • By Del Esparza
    Sep 11, 2010
    John's acumen on marketing, in particular challenge brand marketing, is evident throughout this book. A great read and one that offers guidance for any marketing professional. A must read.
  • By drew
    Sep 3, 2010
    Straight-forward, pragmatic and actionable! Buy this book and be prepared to dog-ear, highlight and nod your head as you read. John Gumas has served up more marketing smart than any one business could use in a year!
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Product Details

ISBN
9780557427000
Edition
First Edition
Publisher
Gumas Advertising
Published
July 14, 2010
Language
English
Pages
280
Binding
Perfect-bound Paperback
Interior Ink
Black & white
Weight
1.06 lbs.
Dimensions (inches)
6 wide x 9 tall
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