A guide for marketing tourism in these changing times.
"John Hope-Johnstone has penned a sensational look into the new strategies that Destination Marketers must embrace if they are to succeed in this rapidly disintermediating world. "How to Market Tourism in the 21st Century" is just what the title implies...a no-nonsense toolkit that kicks off by explaining how marketing has changed (requiring a wholesale shift in how we must respond.)
Bill Geist,Zeitgeist Tourism Consulting.
"Intelligently written. To-the-point. Informative. Thought-provoking. Covering every aspect of how to market in today’s (and tomorrow’s) world of tourism marketing: from mile-high strategic planning issues to down-in-the-trenches keyword picking for optimized search results."
Curtis Wright,
Marketing Communications Consultant
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By Kent Fletcher
Oct 15, 2009
"A MUST HAVE" An indispensible resource for the tourism professional and anyone interested or connected to the industry in any way. Concise, witty, and filled with practical information.
"How to Market Tourism in the 21st Century" Is attracting more tourism business to your destination important to you and your stakeholder community? You want this book. Is cracking the code for new media communications with would-be visitors something you’d like to master? You need this book. Would you like to maximize your marketing ROI in these times of tsunami-like changes in travel economics, visit information-gathering, and destination decision-making? You must have this book. Intelligently written. To-the-point. Informative. Thought-provoking. Covering every aspect of how to market in today’s (and tomorrow’s) world of tourism marketing: from mile-high strategic planning issues to down-in-the-trenches keyword picking for optimized search results. As the author states, “ It is not a textbook; it is a practitioner’s notebook.” As such, you’re sure to find it will become one of the most dog-eared, sticky-noted, highlighted, and underscored books in your professional life.... More > Get this book. Now. Curtis Wright Marketing Communications Consultant Note: No one was paid, and no truths were harmed in the writing of the foregoing endorsement.< Less
