Ratings & Reviews

Log in to review this item
Lulu Sales Rank: 239981
2 People Reviewed This Product
  • By Kent Fletcher
    Oct 15, 2009
    "A MUST HAVE" An indispensible resource for the tourism professional and anyone interested or connected to the industry in any way. Concise, witty, and filled with practical information.
  • By curtwright
    Jun 28, 2009
    "How to Market Tourism in the 21st Century" Is attracting more tourism business to your destination important to you and your stakeholder community? You want this book. Is cracking the code for new media communications with would-be visitors something you’d like to master? You need this book. Would you like to maximize your marketing ROI in these times of tsunami-like changes in travel economics, visit information-gathering, and destination decision-making? You must have this book. Intelligently written. To-the-point. Informative. Thought-provoking. Covering every aspect of how to market in today’s (and tomorrow’s) world of tourism marketing: from mile-high strategic planning issues to down-in-the-trenches keyword picking for optimized search results. As the author states, “ It is not a textbook; it is a practitioner’s notebook.” As such, you’re sure to find it will become one of the most dog-eared, sticky-noted, highlighted, and underscored books in your professional life.... More > Get this book. Now. Curtis Wright Marketing Communications Consultant Note: No one was paid, and no truths were harmed in the writing of the foregoing endorsement.< Less
There are no reviews for previous versions of this product

Product Details

April 18, 2009
Perfect-bound Paperback
Interior Ink
Black & white
1.05 lbs.
Dimensions (inches)
8.5 wide x 11 tall
Product ID
Report This Content to Lulu >

Moderation of Questionable Content

Thank you for your interest in helping us moderate questionable content on Lulu. If you need assistance with an order or the publishing process, please contact our support team directly.

How does this content violate the Lulu Membership Agreement?


Listed In

More From John Hope-Johnstone CTC