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Added Value of Niche Brands

eBook (PDF), 44 Pages
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Price: Free
This book investigates the subject of the added value of niche brands and looks to enquire if the management of the niche brand differs from that of traditional commodity brands. It also looks into the overall concept of brands and added value and examines how niche brands can be exploited by both niche and multi-national organisations to differentiate their offerings to consumers by offering a customised and personalised service to a niche market.
Available in PDF Format

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Product Details

Publisher
MCW Consultants: john@macski.com
Published
November 3, 2011
Language
English
Pages
44
File Format
PDF
File Size
253.3 KB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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