This book investigates the subject of the added value of niche brands and looks to enquire if the management of the niche brand differs from that of traditional commodity brands. It also looks into the overall concept of brands and added value and examines how niche brands can be exploited by both niche and multi-national organisations to differentiate their offerings to consumers by offering a customised and personalised service to a niche market.
Details
- Publication Date
- Nov 23, 2006
- Language
- English
- Category
- Business & Economics
- Copyright
- All Rights Reserved - Standard Copyright License
- Contributors
- By (author): John McAlester
Specifications
- Pages
- 44
- Binding
- Perfect Bound
- Interior Color
- Black & White
- Dimensions
- US Letter (8.5 x 11 in / 216 x 279 mm)