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Flameout: The Rise and Fall of Burger Chef

eBook (PDF), 237 Pages
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Price: $5.99
This is the story of the greatest might-have-been in the history of fast food. In 1971, Burger Chef Systems commanded an empire of 1,200 restaurants, adding one every 48 hours. Less than 100 locations stood between them and slower-growing McDonald's Corporation. They were winning big. Fast forward to 1982: reduced to less than half of their peak size, Burger Chef disappears from the landscape, merged into a larger rival. How did the people responsible for more fast-food innovations than any other lose their way? Author and historian John P. McDonald guides you through the experiences that forged Burger Chef and it's leadership, and shows you what happens when corporations replace scrappy business savvy with process and control. It's a lesson as relevant today as it was a half century ago.
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Product Details

Edition
First Edition
Publisher
Lost Enterprises Publishing
Published
September 27, 2011
Language
English
Pages
237
File Format
PDF
File Size
169.65 MB

Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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