TOUGH LOVE: Scripting the Drive, Drama, and Decline of Galaxy Coffee
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TOUGH LOVE is a screenplay masquerading as a business book. Injected throughout the storyline are breakout business lessons and thought-provoking business advice. TOUGH LOVE is entertaining, insightful, and tactical – both the format and the content inspires readers to think and act in positive ways to address universal business issues.
The author, John Moore, was formerly in marketing at Starbucks Coffee and Whole Foods Market. He now works as a marketingologist with the Brand Autopsy Marketing Practice.