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  • By qiangduan_usaat126dotcom
    Jun 22, 2010
    This is a fantastic book! Business students from University of Bridgeport, wrote papers, all collected by Joseph Conlin, the editor of the book. and this book is published annually. This book contains lots information related to business, in this book you will see: 4 Disney's Impact on Entertainment by Jong Hwa Bessel 13 The New Automobile Industry Channel by Qiang Duan 22 The Coke and Pepsi Faceoff on the Internet by Christopher Frost 31 Film Industry Turns to Internet Marketing by Michael Giampaoli 42 Get the Mobile Phone Online: The Next Generation of Internet Marketing By Xiyi Guo 52 ESPN’s Digital Platform by Nicole Logan 62 Internet Marketing: Road to Success by Paul Longo 70 Pumping Up 'Dew' With Social Network Marketing by Nara Madabushi 77 Nike Goes Online To Stay on Top by Dragana Ninkovic 85 FIFA Goes to the Net by Marie Pettersson 96 Nike Became the Leader of Footwear Industry by Viktoria Proskurina 105 Toyota Tires to Rebuild Its Image with Internet Marketing By Piotr... More > Safronczyk 113 Young Money Goes Digital by Lawrence Spivey 118 Google’s Revolution Online Advertising Marketing by Guoming Xu< Less
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Product Details

Volume 4
Joseph Conlin
June 21, 2010
Perfect-bound Paperback
Interior Ink
Black & white
0.53 lbs.
Dimensions (inches)
6 wide x 9 tall
Product ID
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