This industry isn’t for the faint of heart or weak of conviction. Rule with an iron fist. Get it done. NOW. It’s in your face and makes no apologies. Fire It Up was written the same way. You have questions. You want answers. Quick. Boom. Here they are. This is fire it up.This book doesn’t touch on management of people, food service or the various other caveats that create a complete brand from soup to nuts. FIRE IT UP covers the design and marketing essentials of branding a restaurant with success. Get ready to digest the massive amounts of valuable information herein. Get ready to start igniting your restaurant’s brand. Bon appetit!
