The premise of LIKE is simple: follow the rules, and take the right steps to use social media in any campaign. With 90 percent of registered U.S. voters today actively using social media, the millions of likes and dislikes they share every 60 seconds can make or break a candidate's race. The rules of LIKE plainly explain how social media has permanently shifted conversations with constituents. Well suited for the individual with little to no social media experience, LIKE outlines the steps and how to get into the habit of using them whether running for the school board, for the United States Senate, or leading inside any organization. LIKE offers common-sense advice on how to engage with a socially-networked democracy, and campaign with confidence.
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Person Reviewed This Product
Feb 2, 2012
I know of Kelly Groehler through her work with Best Buy. Given my familiarity with the excellent job she does in PR at Best Buy, I'm not surprised that LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign is a winner. From what I can see, Kelly is heavily involved in the social media strategy at the company. LIKE is relevant to more than political candidates. It can really guide most people who need to get a message across, powerfully and consistently, in that process. If you consider yourself an expert in social media or otherwise knowledgeable in the area, LIKE can still be of use to you. In fact, if you write on the subject or teach it in the increasing number of colleges and other venues where it's coming up, you can use LIKE as part of that process as well.
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