The Simple Guide to Facebook and Instagram Advertising

The goal of this eBook series is to educate users on marketing and advertising topics. Specifically, this eBook will allow you to plan and execute real-life Facebook and Instagram Advertising campaigns in the minimal amount of time! In addition, this Book will teach you how to use the Facebook Ad Manager tool to create professional advertising campaigns for yourself or your clients! This guide has useful information and diagrams that will walk you through all the steps. Topics include: - Benefits of Facebook and Instagram Advertising - How to create your Facebook Ad Manager Account - Creating an account for your business or client - Granting access to additional employees - Requesting advertiser access from your client - Overview of Facebook ad account hierarchies - Facebook Power Editor to add/edit campaigns - Creating new campaigns (including ad creative) - Measuring ad performance - Advanced topic - Creating a Facebook pixel - Advanced topic - Creating a Custom Audience