Hillstrom's Multichannel Secrets

eBook (PDF), 82 Pages
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Price: $7.95
In Hillstrom's Multichannel Secrets, Kevin shares fifty-nine facts that executives can use to improve profitability. The timing for a book of this nature couldn't be better. With postage increases threatening the viability of direct marketing, customers demanding control over their mailbox and inbox, and an explosion in micro-channels, CEOs are left with few options for understanding the most important multichannel advertising issues. Hillstrom's Multichannel Secrets is a handbook for executives looking to improve the performance of multichannel initiatives. The executive won't find beautiful graphs or charts in this book. The leader won't struggle with complex mathematical equations. Instead, the executive will gain knowledge acquired during two decades of multichannel strategy implementation at some of the most successful multichannel brands in the world.
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Product Details

First Edition
Kevin Hillstrom
September 28, 2011
File Format
File Size
355.57 KB
Product ID

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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