Mobile Instant Messaging (MIM): High-impact Strategies - What You Need to Know: Definitions, Adoptions, Impact, Benefits, Maturity, Vendors
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Mobile Instant Messaging (MIM) is a presence enabled messaging service that aims to transpose the Internet desktop messaging such as ICQ or MSN experience to the usage scenario of being connected via a mobile/cellular device. While several of the core ideas of the desktop IM experience and functuality on one hand apply to a connected mobile device, others do not: Users usually only look at their phone's screen—presence status changes might occur under different circumstances as happens at the desktop, and several functional limits exist based on the fact that the vast majority of mobile communication devices are chosen by their users to fit into the palm of their hand.
This book is your ultimate resource for Mobile Instant Messaging (MIM). Here you will find the most up-to-date information, analysis, background and everything you need to know.
This book explains in-depth the real drivers and workings of Mobile Instant Messaging (MIM).