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Online Marketing Simulations

eBook (PDF), 162 Pages
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Online Marketing Simulations
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The Online Marketing Simulation is a methodology used by CEOs, CMOs, Web Analytics Experts, and Online Marketers to understand how customers evolve and change over time, allowing business leaders to optimize the long-term profitability of a business. By analyzing purchase activity, Mr. Hillstrom demonstrates how customers with specific habits (i.e. customer clicks through a paid search ad or buys from an e-mail marketing message) and merchandise preferences evolve over time. The methodology in this book allows the Business Leader to predict future sales, and based on a five year forecast, make changes to the business today that result in a positive future outcome.
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Product Details

Edition
First Edition
Published
November 7, 2009
Language
English
Pages
162
File Format
PDF
File Size
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Formats for this Ebook

PDF
Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes
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