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Case Studies on Marketing

eBook (ePub)
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This e-book is a compilation of case studies focusing on four fundamental areas of marketing viz. brand management, services marketing, retail marketing and sales management. The book is classified into four sections based on the above areas. Every care has been taken by the author to see to it that each section has case studies that contribute to the holistic understanding of a subject area. Conceptual understanding of the subject area along with application of theory is what this book offers. The questions at the end of each case study test the understanding of a case study by a student. The author hopes that this e-book will serve good to all students pursuing marketing management curriculum in various Indian universities as well as in various global institutions.
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Product Details

ISBN
9781291495720
Edition
2013
Published
August 1, 2013
Language
English
File Format
ePub
File Size
106.03 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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