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Celebrity Branding & Brand Endorsements: An Insight

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Celebrity Branding & Brand Endorsements: An Insight
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This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.
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Product Details

ISBN
9781257691791
Edition
First Edition
Published
January 26, 2013
Language
English
File Format
ePub
File Size
3.79 MB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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