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Celebrity Branding & Brand Endorsements: An Insight

eBook (ePub)
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Celebrity Branding & Brand Endorsements: An Insight
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This book focuses on the conceptual understanding of celebrity brands and the prerequisites involved as far as effective celebrity branding is concerned. It also highlights the defining parameters of celebrity endorsements and impact of celebrities on brands. The book has been compiled through secondary research taking relevant aid from various online and offline sources and it is expected to serve students pursuing marketing and brand management studies along with researchers and faculties in the above areas.
Available in ePub Format

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Product Details

First Edition
January 26, 2013
File Format
File Size
3.79 MB

Formats for this Ebook

Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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