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Marketing Services In The Indian Context

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This book highlights all the important aspects of service marketing starting from the basics concepts of service marketing and it goes on to describe some of the evolving facets of this subject of study. Marketing of services is not a phenomenon restricted to the urban markets of India. Rather it has evolved in a big way in the country’s hinterlands too. Service organizations have all effectively attempted at connecting with India at the bottom of the economic pyramid by not just marketing to the rural populace profitably but also enhancing their lifestyle in the process. Overall, the author feels that the book shall serve as a wholesome and informative read for students pursuing MBA programs in various colleges and universities apart from the professionals attached with the business of developing and marketing services in India and abroad.
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Product Details

ISBN
9781291496611
Edition
2013
Published
August 25, 2013
Language
English
File Format
ePub
File Size
387.43 KB

Formats for this Ebook

ePub
Required Software Any ePub Reader
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch... (See More)
# of Devices Unlimited
Flowing Text / Pages Flowing Text
Printable? Yes
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