The Guardian of the Spectacle

How can the graphic design of a popular, contemporary daily newspaper be 'détourned' to reveal its ideological function? This question is addressed in a new undergraduate thesis at Malmö University, Sweden, based on an ideological analysis of The Guardian. Using Guy Debord and the Situationists method of détournement, five of its front pages have been redesign and printed as an implementation of the conclusions drawn. The prints were sent back to the editors as a reversed subscription.